New Brand: THFKDLF
New brand THFKDLF, an acronym of THe F**KeD LiFe, have already amassed over 17,000 followers on Facebook and close to 6,000 on Instagram. No mean feat for a young streetwear brand, but it’s understandable when you see the collection.
Creating fresh cut-and-sew items from scratch, THFKDLF make men’s and women’s tees, sweatshirts, and caps featuring their unique blending of fabrics and prints. Tees get tapestry sleeves, sweatshirts feature faded sublimation prints, and caps come in floral patterns.
A lot of brands have been pushing floral 5-panel caps but what sets THFKDLF apart is the cohesiveness of the entire collection, transposing floral fades on to garments, splicing floral insets and prints, and adding floral sleeves.
Based in Shropshire, the brand design, print, and sew everything themselves and have quickly established a loyal fanbase keen to see what THFKDLF come out with next.
The new season’s range will be on display to buyers and press at Margin, the London trade exhibition in August 2013. Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.