New Brand: Evil
New London brand Evil has been established by three friends who share a passion for all things authentic, ethical and fun. Evil aims to develop their range by nurturing fair and sustainable relationships and encouraging the highest ethical standards when it comes to manufacturing.
A collaborative project that draws inspiration from London, Evil presents a diverse collection of simple, classic, and carefully-crafted pieces.
Impressively for a new brand, Evil launches with a fully-formed range of menswear, including graphic tees, polos, chinos, jeans, and a wide selection of shirting.
The range will be available to buy in selected stores following Evil’s trade exhibition debut in February 2013 at Margin London.
Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.
Men’s and women’s labels such as Lazy Oaf, Supremebeing, Eva Evanovitch, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.